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Mobile money technology in Africa: Supporting a mobile technology company to scale up its mobile money-driven healthcare savings and insurance product

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Africa is experiencing an unprecedented uptake of mobile technology. In Kenya, for instance, mobile phone penetration is estimated to stand at 88%. The country’s 33.4 million mobile money subscribers transact US$32.5 billion, representing 53% percent of the country’s GDP, on mobile money platforms.

The client, mobile technology company, had developed a mobile money-driven healthcare savings and insurance platform but was struggling to increase transaction numbers and value on the platform.

 

Approach:

− Conducted empirical research on the technology platform and evaluated its value proposition to healthcare providers and consumers.

− Used rigorous consumer insights approaches to evaluate the platforms technical capabilities and user interfaces and identified customer uptake bottlenecks

− Supported the client to re-design the platform to optimize its value proposition as a mobile phone based transaction and administration platform for healthcare that connects patients, healthcare providers and third party payers such as health insurance companies

Impact:

- Drove increase in transaction numbers and value by over 500%

 

Also Interesting:

  • E&K Consulting Firm led a joint UNDP/ BCtA study on mobile technology as a driver of access to healthcare and generated data-driven recommendations on best strategies ot optimize the use of technology in healthcare in Africa. http://www.businesscalltoaction.org/wp-content/uploads/2016/04/BCtA_MobileMoneyPlatformCaseStudy_Web.pdf
  • Designed public-private partnerships (PPPs) and tripartite agreements between the Ministry of Health, University of Nairobi and University of Oslo to strengthen the National Health Information Systems in Kenya
  • Designed a public-private partnership (PPP) between Eli Lilly  Pharmaceuticals, AMPATH and USAID and developed a health information system for patients with non-communicable diseases in the second largest referral hospital in Kenya